One of the most vital steps in obtaining funding for your startup is creating a captivating pitch. Your pitch can make or break you. It lets the investors know what your startup is about and why they should invest in your business. As a founder, it can be daunting to create an outstanding pitch that will wow your audience. Here are a few tips to get you started.
- Know your audience.
Tailor your pitch to your audience. Make it relevant to their roles and needs. Be cautious about what type of speech or jargon you use around different audiences.
- Visuals. Visuals. Visuals.
Human beings are visual creatures with short attention spans. Having well-designed visuals helps you grab and keep the attention of your audience. It also makes it easier for the audience to understand your presentation. Make sure to use images relevant to your pitch; where possible, incorporate videos.
Where possible, have a product demo to show how your product works in real life.
- Back your presentation with facts and numbers.
We live in a world driven by data. You have to back your pitch with facts and figures depicting the current situation, the problem you are trying to solve and your financial projections. This shows you have done due research and are reliable.
- Show your unique value proposition.
What makes you different from your competition? What makes your business better to invest in than your rivals? How do you help your customers get results differently from your competitors?
Show your audience why you care about your customers, how your life has been affected by your industry and your business. Make it clear why they should have confidence in what you do.
- Show the dream team.
Let your audience see that you have a strong team. What experience and successes do they have that supports your story? What other brands have they worked for? And most importantly, what binds you together as people and as entrepreneurs?
- Include your ask from the audience.
What is your end goal from the pitch? What would you like from your audience? Is it an investment, grant or partnership? As a founder, you cannot afford to assume that your audience knows what you would like from them.
- Have a call to action as the grand finale of your pitch.
You have wowed your audience with your outstanding presentation, but what’s next? Give them their first next step into collaboration with your business.
With that you have a great pitch that will open countless doors for you.
By Wairimu Karen